The Uniform Project

Tuesday, July 28, 2009

Have you heard about The Uniform Project? What do you think?

The brainchild of Sheena Mathieken, the Uniform Project has been getting all sorts of buzz lately, from the pages of the Times to the comments on Sepia Mutiny. The concept is simple: For one year, Mathieken will wear one of seven identical black dresses everyday (fancied up with various accessories) in order to raise awareness for Akansha Foundation, an educational non-profit. The controversy lies in what else the project entails. Mathieken says she is making an example of "sustainable fashion" by limiting her fashion choices. Naysayers say that, by loading on accessories and producing seven dresses, she is no posterchild for sustainability.

I think it's a cool fashion performance piece. Not sure about the spotlight on eco-fashion, though. Thoughts?
9 comments:
cora said...

Interesting. I like the actual dress!

Anonymous said...

With the naysayers: How is it "sustainable" if she uses so much other stuff? GOod cause though.

J.H. said...

This has been done before--there was a project called One Brown Dress with a similar idea. Biter.

Anonymous said...

Awesome idea and great organization--there will always be naysayers.

V.C. said...

Oh i LOOOOOVE the dress, can you buy it?

Anonymous said...

@VC: Um. That kind of goes against the whole idea don't you think?

Anonymous said...

I don't get it, how is "sustainable fashion" related to education in India?

Veena said...

This is so cool! To the above poster, sure, it is probably just a gimmick but who cares if it garners this much attention for a veritable cause?

(I love the dress too but agree it probably is anti-sustainable to want her to mass produce it!)

Brettany said...

Hi Deepa! First, I miss you and hope you're great. I have been a dreadful pen pal. And this is just sad that I'm telling you this in the Comment section of your blog. Really, really sad.

I'm here in the Comments section, though, because I would like to say that I do love the cause, her contribution to its promotion, and the overall Satorial Study. BUT I'm with you on the eco-fashion angle. She has full-blown outfits made to "accessorize" the black dress, which flies in the face of the concept's purported sustainability. Another BUT: I think what matters most here is her raising awareness and it is a very fun thing to watch.

But, mostly? I miss you. Oh, and it's Brettany in LA here. (Wow. Came so close to nearly blog stalking you. Not cool and not my intention.)

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